Friday, December 5, 2008

The Globe is Shrinking

I read an article in AdAge ( regarding a print ad PepsiCo. published in Germany. Appearantly it is quite controversial (can't really agrue with that), however relatively acceptable in Germany. The interesting phenomenon that I witnessed is that within days of release to the public in Germany, it was already buzzing among US advertising circles. On top of that, Americans whom found the ad offensive were able to influence Pepsi to quickly remove the ad from circulation, in Germany! This is an extroidinary example of how fluid global communications have become. Niche markets are no longer, niche.