Monday, March 23, 2009

Customized Heroes

I'm a big fan of product customization, even in the most simplest forms. I stumbled onto this link where you can build your very own super hero based on the tool's capabilities and your imagination - thanks to AFD Studios. But looking at the bigger picture, there are a lot of companies that can learn from this simple hero tool. Many have already taken a shine to customization, and with great success IE Nike shoes, Dell desktops, Scion vehicles, social networking profiles etc. But how far can customization reach? I think we should all take a look at the products we purchase and see who is appealing to our individuality and who is missing the mark. People are inherently drawn to products that provide them with these very freedoms, to no surprise.

Thursday, March 19, 2009

Will the 'Jingle' Ever Die?

I was sitting in my office, enjoying some much needed downtime, when I heard someone walk past and declare, "would someone please get that Filet-O-Fish song out of my head!" Within seconds, two other people in the area agreed wildly, while one other claimed, "I love that song!" What is it about a catchy tune that gives it the ability to burrow deep within our brains and appear without stimulus or request? Even when one concentrates on abolishing the song's melody from existence, the memory only seems to grow in size and strength. So, with that being said, I'm here to set the record straight - I hate that song.

Thursday, March 12, 2009

The 6th Sense.. Reality?

Often the human imagination is far more advanced that human technological innovation, and in reality this makes a great deal of sense: before 'it' can be, 'it' must be dreamed. This is often reflected in popular society, mostly in the form of movies IE Star Trek, Star Wars, The Matrix and such. Often we have the ability to dream of innovation that is nearly impossible to recreate, case and point: 'Beam me up Scottie.' What I find fascinating is when technology finally catches up to our imaginations. As you will see in the following clips, the smart folks at MIT have began to make our lust for Tom Cruise's awesomeness in Minority Report that much closer to a reality in the form of advanced digital interface between people and data.